MAM
ING Vysya Life Insurance awards media duties to Starcom
MUMBAI: ING Vysya Life Insurance has appointed Starcom MediaVest Group in Bangalore as its media AoR.
Speaking about the win MD India – West and South Manish Porwal said, “There are several unique and fresh challenges that the life insurance industry today faces. Co-optition, or the enhanced power of symbiotic effort of advertising for the growth of the entire industry and not just the brand, is one of them. We are glad that with ING Vysya life insurance as our client, we will be unearthing new ways of using these opportunities.
“We are glad, we are working with mature clients who did not want a speculative pitch but wanted to find a mind match and evaluated us for our understanding of the category and our commitment and delivery to our current clients. I am told, it was this like-minded approach to business juxtaposed with our expertise and in-depth understanding of holistic planning that was critical to the decision.”
Starcom Bangalore Operations GM and head Sindhuja Rai said, “ING Vysya Life understands and believes in what we truly deliver and stand for. The Company is involved in creating products and plans for various stages of life with a true concern for the masses. We at our level would be incorporating our ‘nuts and bolts’ approach to communication and contact planning to deliver all aspects of communication. The Starcom Bangalore team, no doubt, is excited and charged to deliver and bring the same delight to them, for what it has consistently been known for.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
