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Infront gets TV rights for football World Cup for Italy
MUMBAI: Infront Sports & Media which is football’s governing body Fifa’s ,marketing agency ,has signed a second broadcast agreement in Italy for next year’s World Cup
The deal was signed with Italys national broadcaster, RAI. It has secured the exclusive rights to show daily highlight coverage throughout the competition after 11 pm. In addition, RAI has acquired the news access rights for all matches for Free-TV and exclusive radio rights.
The package also includes live Free-TV rights for the final draw of the World Cup, which takes place on 9 December 2005 at the Leipzig Trade Fair in Germany. Through an agreement signed in 2001, RAI already holds the live Free-TV rights for one match a day (25 matches in total) for the World Cup. In India, the event will air on ESPN Star Sports.
Infront executive director, Oliver Siebert, says, We are pleased to conclude the broadcast sales in one of the most important football markets in Europe. Once again Infronts open-market distribution policy delivers winning results for everyone. The fans in Italy will have excellent highlight coverage on Free-TV, shortly after the final whistle of every 2006 Fifa World Cup match date.
In addition to the agreements with RAI, Sky Italia was confirmed in May as the second broadcast partner in Italy. Sky Italia acquired the exclusive pay-television rights for all 64 matches of the World Cup. Of these matches, Sky will have the right to broadcast 39 matches exclusively live on pay television
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
