Brands
Infra.Market ventures in B2C with IVAS
Mumbai: Infra.Market, India’s leading tech-enabled construction solutions company, has announced its bold entrance into the consumer products market with its next-in-line brand, IVAS. The private label brand, IVAS, specialises in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.
The brand has onboarded popular Bollywood actress, entrepreneur, wellness influencer, and above all mother, Shilpa Shetty Kundra, as its brand ambassador, adding a touch of glamour and charisma that perfectly resonates with the brand’s persona.
Infra.Market co-founder Aaditya Sharda, said, “IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavours. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS”.
He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections”.
Keeping true to the aspirations of consumers, her presence enhances the brand identity, exemplifying our unwavering dedication to providing excellence and grandeur.
Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach to blending science and lifestyle to create customized spaces that elevate design schemes. It’s exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Market and represent IVAS”.
The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.
IVAS powered by Infra.Market is derived from the Sanskrit word ‘NIVAS’ and inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in Fans, Lights, Tiles, Sanitaryware, Bath Fittings, Designer Hardware, and even Modular Kitchen and Wardrobes. IVAS is committed to enhancing the home and bringing beauty to this journey of home transformation, making it both convenient and delightful.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
