MAM
Infosys to start hotel type facility
BANGALORE: Following Wipro’s footsteps which had established 100 room hotel type facility in its Sarjapur complex way back in 2001, Infosys plans to set up a similar facility at Electronics City in Banaglore.
Bad roads, room shortages have prompted the IT major to build an in-campus five star hotel-like facility, says media reports. Infosys gets about 50 to 60 visitors a day, apart from high value overseas clients. Shortage of quality rooms, bad roads and the long and traffic filled drives result in loss of more than three hours a day, according to Infosys CFO Mohandas Pai.
Working late hours compounds the problems and hence Infosys has hired a builder to build an in-house five star 500-room hotel type facility for its clients and other visitors coming to Bangalore.
Infosys plans to call it ‘Infosys Residence” and the project will be built in its 275,000 square feet area in the Electronics City campus at an estimated cost of Rs.375 million.
On the anvil is a similar facility by Wipro at their Electronic City Complex.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
