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Infosys inks IT infrastructure deal with UK’s House of Fraser
MUMBAI: Infosys has inked an IT infrastructure deal with UK’s retail chain House of Fraser.
Infosys bagged a multi-year contract from the Sanpower Group China owned company, to transform its multichannel business and IT infrastructure.The agreement was signed in the presence of Sanpower Group chairman Yuan Yafei and Infosys CEO Dr Vishal Sikka.
House of Fraser is among the leading retailers in the UK, and is aggressively working towards enhancing its multichannel business and expanding its global footprint. To achieve this objective, House of Fraser selected Infosys as its strategic partner to strengthen its multichannel business, and manage and transform its core IT infrastructure.
This program will in-turn, provide end consumers a seamless shopping experience, and will drive operational efficiencies and quicker time to market.
Through this engagement, House of Fraser will leverage Infosys’ expertise in the retail space, and have access to next-generation technologies such as digital and cloud. In addition, as a globally preferred partner for Sanpower Group, Infosys will work with House of Fraser as it taps into the fast growing fashion retail market in China; offering its extensive knowledge of local business nuances, access to specialized local talent pools and a collaborative multinational engagement framework.
House of Fraser chairman Frank Slevin said, “This program will help us realize faster time to market as we adopt new and advanced technologies to enhance our multichannel business. The benefits from this program will also allow us to achieve our business goals as we go global. We look forward to building a long term strategic relationship with Infosys.”
Infosys China CEO Rangarajan Vellamore added, “We are excited about this partnership with Sanpower Group and House of Fraser. This win reinforces our strategy to collaborate with large Chinese conglomerates going global. As a globally preferred partner for the Sanpower Group, we will offer new technologies in areas such as digital and cloud across its companies and House of Fraser as it transforms its business.”
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
