MAM
Influencer Marketing Firm BuzzOne Expands To Malaysia
MUMBAI: Leading Influencer marketing firm, BuzzOne, announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening its Philippines office in February this year. With this launch, BuzzOne becomes the first and only Indian Influencer Marketing firm to have multiple operations in the South East Asian markets of Philippines and Malaysia.
The award winning firm also announced the appointment of Mark Rodrigues as Business Head of its Malaysia operations. With over 30 years of experience in the Malaysia market, Mark Rodrigues joins BuzzOne with a deep understanding of the local market and media marketing trends. In a short span of time, BuzzOne has emerged as one of India’s fastest growing Influencer Marketing firms. BuzzOne’s stellar clientele in India includes leading brands such as Amazon, Himalaya Wellness, Dettol PayTm, Vivo, Britannia, Nissan, Vivo and Puma among others.
Speaking on the expansion, Sanjay Vasudeva, Founder and CEO, BuzzOne Influencer Marketing, said, “I am thrilled and look forward to expanding BuzzOne’s current portfolio with deep penetration into the South East Asian market with the opening of our Malaysia & Philippines offices this year. Having studied the region carefully, Malaysia & Philippines are one of the most promising markets for influencer led campaigns in South East Asia. With Mark Rodrigues spearheading our team, I am confident BuzzOne will form a strong foothold in the Malaysian market.”
According to industry reports, ad spending in digital media in Malaysia were US$512million in 2019. A growing Influencer Marketing market, Malaysia has shown unique trends such as Instagram emerging as the preferred platform for influencer marketing in the country and over with 80% of marketers investing in influencer marketing strategies in 2018. Malaysians trust lifestyle influencers’ opinions over opinions from traditional celebrities.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
