MAM
Infiniti creates interactive advertising for its new car Infiniti Q50
NEW DELHI: Infiniti has created a new product for advertising which allow the narrative to dynamically adapt to each viewer.
“Deja View” is an interactive online film in which the technological underpinnings depend on viewers’ spoken interactions with the on-screen characters.
Produced in partnership with branded content company Campfire, the film can be viewed at www.infinitiusa.com/deja-view.
“Deja View” follows the story of a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust.
Throughout the experience, viewers are able to impact the characters’ choices and, via mobile phone conversations, help them navigate the immersive world.
