Ad Campaigns
Infidigit bags SEO Mandate for Khatabook
Mumbai: SEO company Infidigita has won the SEO mandate for Khatabook, a Bangalore-based SaaS FinTech company. The partnership aims to help Khatabook achieve its marketing objectives via organic channels.
Following this association, Infidigit will work closely with Khatabook to help it expand its organic reach and develop a distinctive identity in the country’s business landscape.
Infidigit is also responsible for delivering organic recommendations to help drive traffic and further strengthen its SEO processes.
Khatabook SEO manager Kiran Kurnool said, “We are partnering with Infidigit to strategise and elevate our brand image. The team identified the key attributes of our SEO and developed a strategy that has a higher chance of becoming a success. Also, we were impressed with the team’s enthusiasm when it came to optimising our site, and I am hopeful that it will help us reach out to the appropriate audience.”
Infidigit founder and MD Kaushal Thakkar, said, “Khatabook is a visionary brand that I know will revolutionise how Indian SMEs manage business finance. We are delighted to collaborate with them to create organic digital growth via the Khatabook website. We will be creating the SEO strategy, roadmap and content assets to make Khatabook’s digital journey even more successful and boost organic growth.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
