Ad Campaigns
Infectious Advertising onboards Subhash Kamath as leadership mentor
Mumbai: Infectious Advertising has roped in Subhash Kamath as its leadership mentor. Kamath is an advertising veteran just shy of 40 years of hands-on experience. In this time he has worked with Ogilvy, Grey, Ambience Publicis, Bates and BBH.
For the last quarter of a century, Kamath has been in top leadership roles, seventeen of which have been as a CEO. He has successfully led three mergers and acquisitions for WPP, and founded and built organisations like BBH in India from scratch. Over the years, he has provided strategic leadership to a lot of top brands – for both Indian and multinational clients. He believes strongly in driving leadership, as opposed to mere management.
Kamath believes that people are the only real assets of a business. He has always been a people’s person – nurturing and inspiring his team. Now he wants to do what he loves full time – ‘Mentoring Brands & Mentoring People’.
“We at Infectious are delighted to have him on board as a mentor. We look forward to his invaluable wisdom and experience to groom the Leadership team for the next growth burst. He also will have several interactive storytelling sessions to instil in our young talent the vision and rigour to excel,” said Infectious Advertising founders Nisha Singhania & Ramanuj Shastry.
“Subhash has been a friend, philosopher and guide for both of us for a long time. When he mentioned that he was getting into mentoring we put our hands up immediately. His wisdom and insights will be invaluable to us as we prepare to launch into our next phase of growth. We are delighted that he has kindly agreed,” concluded Singhania and Shastry.
“Throughout my career, I’ve been blessed with great mentors, who helped better me with their wisdom and experience. I wish to follow in their footsteps and do my bit for the next generation of leaders. I’ve known Nisha and Ramanuj for many years now and they’ve built a fine agency. So when they reached out to me, I instantly agreed to mentor them,” said Kamath.
Kamath has an industry-wide network because of his involvement with Goafest for The Advertising Club and has been on the ASCI board for the past 13 years, serving as its chairman between 2020-2022. Apart from his work, Kamath is a celebrated musician and an accomplished chef. He even has his own rock & blues band ‘Wanted Yesterday’. His pet phrase is from a Bob Dylan song, “He not busy being born, is busy dying”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
