Ad Campaigns
Infectious Advertising onboards Shabbir Motiwala
Mumbai: Infectious Advertising has roped in Shabbir Motiwala as head of production. Prior to taking on this new role, he was an independent producer and won the Cannes Lions Grand Prix in 2022 for the Killer Pack campaign.
Motiwala started his career in advertising as an Assistant Director at UTV in 1993. Later he was appointed as an agency producer at Ambience Advertising; he then became a director and directed more than 50 commercials. Afterwards, Motiwala was appointed the head of production at BBH India, working with talented creatives from across the globe, including the great Hegarty to eventually settling into the role of an executive producer.
Over the years, Motiwala has worked with reputed brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, Castrol, and many others. He has earned multiple awards at Cannes Lions, and The White Pencil at the D&AD as a producer.
Commenting on his new role, Motiwala said, “As an agency producer, I was familiar with the leadership team at Infectious even before they started their own company. When they approached me about the head of production role, I was thrilled. I appreciate their transparent ethos that focuses on craft and their single-minded vision of setting up an in-house production team.”
“As the head of production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation. By working with specialists, we can add value to our productions and continue to grow in this ever-evolving industry,” Motiwala concluded.
Commenting on the appointment, Infectious Advertising CEO & managing partner Nisha Singhania and creative chairman & managing partner Ramanuj Shastry said, “By 2024, videos will make up more than 74 per cent of all mobile internet traffic. Facebook users watch 8 billion videos per day. Enough said. Video is king. And no matter how meticulously drawn out your content strategy, you are only as good as your producer. Well, we lucked out a bit! Motiwala joined us with immediate effect. With three decades of invaluable and hands-on experience, Motiwala brings an X-Factor to ‘Infectious content’ that is sure to delight our existing and future clientele. Khushamdeed, Shabbir!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
