Brands
Infectious Advertising bags creative duties for multiple Bayer brands
Mumbai: Infectious Advertising on Thursday entrusted with the creative duties of five brands of Bayer. Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. The accounts fall under Bayer’s crop science division and were won after a closely contested pitch.
Infectious’ task will be to strategize and deploy creative campaigns for the brands Arize, Dekalb, Laudis, Nativo and Vayego in multiple tiers and markets across the country.
Infectious Advertising director & co-founder Nisha Singhania said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”
Bayer Crop Science VP Marketing (IBSL) Ravishankar Cherukuri added, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate to the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
