MAM
IndusInd Bank-supported para-athletes qualify for Tokyo 2020 Summer Paralympic Games
Mumbai: The 21 para-athletes who are part of the IndusInd Bank’s ‘Para Champions Programme’ will represent the country at the 2020 Summer Paralympic Games to be held in Tokyo between 24 August and 5 September. The programme was launched in 2015, in partnership with the GoSports Foundation with an objective to support para-athletes across various sports disciplines.
These 21 athletes comprise nearly 40 per cent of the overall Indian contingent who will compete with the best in the world across disciplines such as javelin throw, shooting, swimming, archery, badminton, high jump and more.
IndusInd Bank, through its non-banking sports vertical- ‘IndusInd for Sports’ supports programmes under the Corporate Social Responsibility Act 2013, that straddle the worlds of women athletes, able-bodied rural champions as well as elite para-athletes, with the sole purpose of bringing out the best in each of them.
Speaking on the qualifications, IndusInd Bank head – commercial & rural banking & in-charge of IndusInd for Sports, Sanjeev Anand said, “It is a matter of great pride to witness 21 of the Bank’s supported Para Champions represent India at the Summer Paralympic Games in Tokyo. In fact, 40 per cent of the overall contingent that will represent the country are part of this programme, which itself, is a momentous achievement. We shall now wait to see them take centre stage with some of the best para-athletes across the globe, and wish them the very best for all their endeavours thereafter. Through our partnership with the GoSports Foundation, we aim to keep supporting all our para-athletes by providing them with the necessary resources in their quest to bring more laurels to the country. We do hope that the initiative goes on to inspire many others by bridging social barriers, building social acceptance, and creating circles of excellence in the years to come.”
The para-athletes supported by the bank and who will represent India at the 2020 Summer Paralympic Games across a wide range of para-disciplines such as badminton, archery, and javelin-throw include Rakesh Kumar, Sandeep Chaudhary, Sharad Kumar, Amit Kumar Saroha, Jyoti Baliyan among others.
The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfill their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements. The programme also takes care of expenses incurred towards coaching, competition fee, sports science, daily living expenses, equipment & gear, apparel, mentorship, among others, the bank said in a statement. “The narrative of para-sports has moved forward ever since the Rio Paralympics, and now entering its sixth term, the programme is also in alignment with several objectives of the SDGs to ensure sustainability and larger impact. Under this programme, the para-athletes have won a total of 615 medals until June 2021,” it added.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
