Ad Campaigns
IndusInd Bank elevates Cricket World Cup excitement with new campaign
Mumbai: As the ICC Men’s Cricket World Cup 2023 breaks records, IndusInd Bank takes center stage with its ground-breaking campaign, #CheerForGreatness. This initiative represents a significant stride in enhancing the cricketing experience for fans nationwide, further reflecting India’s continued pursuit of greatness in various domains.
IndusInd Bank a global partner of the ICC, believes in the power of sports, which transcends boundaries, permeates cultures, and fosters lasting emotional connections among fans.
A key highlight of the campaign, the ‘Anthem Companion Programme’, epitomizes the campaign’s ethos of unity and respect for the respective participating country’s national anthem across the globe, creating a memorable experience for the children of employees, customers and stakeholders who participated in the Anthem Companion program. The campaign’s diverse branding initiatives within the stadium and engaging social media contests for exclusive match tickets further solidify IndusInd Bank’s enduring legacy in the hearts and minds of cricket aficionados.
IndusInd Bank head of consumer banking and marketing Soumitra Sen said, “We are thrilled to be at the forefront of the ICC Men’s Cricket World Cup 2023, not only with the integrated branding that comes along with the ICC association but also on many other elements that add to the superlative fan experience. #CheerForGreatness’ campaign is one of many such initiatives that resonate with our unwavering dedication to sports and our belief in the capability of sports to bring out the best in every sportsperson and fostering lasting emotional connections. Celebrating India’s journey to global sporting eminence, the #CheerForGreatness’ campaign symbolizes our commitment to promoting the spirit of sports.”
With the ICC partnership, IndusInd Bank leverages seamless integration across various marketing channels, including social media, internal communication, hoardings, television, in-stadium branding, and experiential branding, creates a holistic and immersive experience for every cricket enthusiast, amplifying IndusInd Bank’s brand visibility and emotional connection with its customers and communities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
