Ad Campaigns
IndusGo’s Instagram campaign on #DriveItYourself encourages customers to ‘Take the Front Seat’
Mumbai: IndusGo, one of the leading technologically advanced self-drive car rental companies in India, has launched its newInstagram campaign called #DriveItYourself which aims at encouraging its customers to go Driverless and take the front seat. Conceptualized around the brand’s philosophy of ‘Rent it. Drive it.’, the app enabled service has launched a series of engaging short-form vertical video content for its Instagram audience.
Aiming to dispel the prevailing notions associated with renting a car such as chauffeur intrusion, complex documentation, large security deposits amongst others, IndusGo makes a case for why its customers should ‘Take the Front Seat’ while opting for car rental services. What makes this campaign unique is the minimal use of dialogues, which helps in catering to diverse linguistic groups across India, from Telugu to Tamil to Malayalam, and soon Kannada. These engaging reels brilliantly capture the transformative power of exceptional car rental experiences when companies go above and beyond to fulfill their promises, alongside highlighting the empowering nature of a self-drive as one takes the front seat.
The playful “Drive it yourself” campaign is, in fact, a brief insight into what IndusGo prioritizes in its services: allowing its customers to experience a flexible and seamless journey by delivering exactly what it promises. The 15-20 seconds short-format videos on the company’s Instagram handle highlight how one gets to be comfortable in the company of fellow travelers, family members, and friends when they are the ones driving the car. It gives a peek into IndusGo’s services which allow customers to enjoy privacy, safety, and flexibility through a seamless tech-enabled approach.
“Creating the “Drive it Yourself” campaign allowed us to bring forth the promises we make to our customers,” said IndusGo founder, Afdhel AW. “IndusGo guarantees a customer-friendly system that facilitates a hassle-free journey. It is paramount that we keep working towards delivering the best experiences to our clients while adhering to our business ethics. We also ensure zero down payment, good-quality cars, free insurance, safety of the drivers and complimentary maintenance services to make their experience memorable.”
IndusGo is a well-trusted self-drive car rental service based in Kochi, Kerala, with its services spread across Kerala and the cities of Chennai, Hyderabad, and soon even Bengaluru. The brand is a subsidiary of Indus Motors, a top Maruti dealership in South India, and relies on a strong interplay of technology and innovation.
The campaign is currently live on IndusGo’s Instagram page and is generating an overwhelming response and engagement from its audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
