Brands
IndoBevs hires Nupur Girdhar to lead HR and growth
NEW DELHI: IndoBevs has tapped Nupur Girdhar as its new head of human resources, signalling a sharper, faster push to power the company’s next phase of expansion in India and overseas. Girdhar steps into the role with a mandate to sharpen the company’s people engine, strengthen organisational muscle and craft a culture blueprint that keeps pace with IndoBevs’ high-velocity growth.
A strategic HR leader with over 18 years of experience across banking, NBFC, telecom and manufacturing, Girdhar has built a reputation for shaping agile, future-ready workforces. Her stints at Citibank, Bharti Infratel, Apollo Tyres, SAR Group and BC Jindal Group saw her drive leadership hiring, succession planning, talent strategy, organisation design and culture transformation with a keen focus on long-term business alignment.
Girdhar described IndoBevs as being at a dynamic, ambitious moment in its journey and said she aims to build an agile, inclusive and purpose-led talent environment that equips the company for scale.
Founder Sameer Mahandru said Girdhar’s strategic understanding of how people and culture shape business outcomes will be vital as IndoBevs readies itself for its next leap.
With a renewed focus on capability building, leadership development and culture creation, IndoBevs appears set to shift gears and accelerate hard towards its industry ambitions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
