Brands
IndoBevs hires Nupur Girdhar to lead HR and growth
NEW DELHI: IndoBevs has tapped Nupur Girdhar as its new head of human resources, signalling a sharper, faster push to power the company’s next phase of expansion in India and overseas. Girdhar steps into the role with a mandate to sharpen the company’s people engine, strengthen organisational muscle and craft a culture blueprint that keeps pace with IndoBevs’ high-velocity growth.
A strategic HR leader with over 18 years of experience across banking, NBFC, telecom and manufacturing, Girdhar has built a reputation for shaping agile, future-ready workforces. Her stints at Citibank, Bharti Infratel, Apollo Tyres, SAR Group and BC Jindal Group saw her drive leadership hiring, succession planning, talent strategy, organisation design and culture transformation with a keen focus on long-term business alignment.
Girdhar described IndoBevs as being at a dynamic, ambitious moment in its journey and said she aims to build an agile, inclusive and purpose-led talent environment that equips the company for scale.
Founder Sameer Mahandru said Girdhar’s strategic understanding of how people and culture shape business outcomes will be vital as IndoBevs readies itself for its next leap.
With a renewed focus on capability building, leadership development and culture creation, IndoBevs appears set to shift gears and accelerate hard towards its industry ambitions.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
