Ad Campaigns
India’s original superhero returns on a technological odyssey with Google Pixel 8
Mumbai: In 1987, the world marvelled at the incredible powers of invisibility when Arun Verma, affectionately known as “Mr. India,” discovered a watch that could make him disappear. Fast forward to 2023, and we’re thrilled to announce that Mr. India is back, not as a legendary character, but as the brand ambassador for Google Pixel 8 and Pixel 8 Pro, brought to life by the creative agency FCB Group India.
The tech in Google Pixel 8 and Pixel 8 Pro is nothing short of magic, and it has been decades since India witnessed technology of this calibre. Just as Mr. India once harnessed extraordinary powers with his invisible watch, the Google Pixel 8 is set to redefine the boundaries of what’s possible with technology.
The idea behind this collaboration is not just about innovation; it’s all heart. It’s about seamlessly integrating cutting-edge technology into the fabric of everyday life, and it’s a testament to the creative brilliance of FCB Group India. This partnership marks the beginning of a remarkable journey where you’ll witness Mr. India navigating his life using the ground-breaking tech of Pixel 8, showing how this noteworthy device becomes an integral part of modern living.
The campaign launch is set to be nothing short of “Jhakaas,” a term Mr. India himself would appreciate. It’s an extraordinary fusion of nostalgia, creativity, and innovation bound to captivate the imagination of tech enthusiasts and fans of Mr. India alike.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
