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India’s online retail market to hit $100 bn by 2020: Kantar IMRB report
MUMBAI: Kantar IMRB has launched a report on India’s shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.
Dubbed as the fastest growing e-tail market in the world and with the online retail market in India expected to touch $100 billion by 2020, the space accommodates a vast array of players and complex market dynamics.
It is an end-to-end environment scan of Indian e-tail landscape, with insights on consumer behaviour across demographic groups, market dynamics, online vs brick and mortar and other emerging trends. Furthermore, the report also offers a bird’s eye view of the changing landscape due to policy developments, lays down special focus on festive season and sector specific trends.
Kantar IMRB head of digital Akhil Almeida says, “This comprehensive study will serve as a critical decision-making tool for both marketers as well as e-tail players. 2017, by all accounts, has been a landmark year for the Indian e-tail market with 4G-led mobile internet usage galloping and with an increasing presence of digital wallets. Despite the demonetisation shock, the whopping numbers recorded in the space both in terms of buyers and spends, stand testimony to the still-to-be-unleashed potential of e-tail in India’’.
The report aims to answer critical questions about mapping the e-tail landscape, size of e-tail market, who is the buyer, how different are the buying pattern in large cities vs. small cities, how often do these consumers buy? And how much are they ready to spend, etc.
The report gives nuances of the online shopping space by slicing out shoppers for different categories, festival versus non-festival months, ticket size and frequency that can help brand formulate blueprint to craft their e-tail strategies.
Insights for the report were derived from an exhaustive study of 50,000 online shoppers across urban India. Respondents across different age-groups, locations, socio-economic backgrounds and gender participated in this study.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
