Brands
India’s fizzy nostalgia pops back onto global shelves
MUMBAI: India’s beloved Goli Soda, a drink once pushed to extinction’s edge by multinational beverage behemoths, is enjoying a sparkling resurrection on the global stage. Rebranded as “Goli Pop Soda” and backed by the Agricultural and Processed Food Products Export Development Authority (APEDA), this fizzy blast from the past is bubbling up in international markets with unexpected vigour.
The humble drink—whose name derives from the glass marble that seals the bottle and creates its signature pop—has already fizzed its way into shopping trolleys across America, Britain, continental Europe and the Gulf states. A strategic coupling with Fair Exports India has secured prominent shelf space in Lulu Hypermarket, the Gulf’s retail colossus, where thousands of bottles now tempt shoppers seeking exotic refreshment.
In Britain, where colonial nostalgia meets multicultural curiosity, Goli Pop Soda has become something of a cultural phenomenon. The beverage has struck a chord with consumers thirsty for authenticity—or at least the appearance of it—in an age of manufactured experiences.
What distinguishes this carbonated comeback kid from lesser soft drinks is its ingenious packaging, featuring a pop opener that delivers the satisfying release of pressure that generations of Indian drinkers recall with misty-eyed fondness. This marriage of tradition and modern marketing has transformed a humble street drink into an international conversation piece.
The official global launch on 4 February was celebrated with appropriate pomp and circumstance, as officials from APEDA joined forces with leading agri and processed food exporter ABNN for a flag-off ceremony that verged on the theatrical. The gathering served as a fizzy reminder of India’s determination to bottle and export its cultural heritage alongside its agricultural products.
Further cementing its international credentials, Goli Pop Soda made a splash at London’s International Food & Drink Event from 17-19 March, where it stood shoulder-to-shoulder with global brands despite its relatively modest origins. The exhibition served as a platform for Indian entrepreneurs to court international buyers, many of whom were experiencing the distinctive pop and fizz for the first time.
As multinational beverage companies watch, this plucky Indian upstart is demonstrating that homegrown flavours can indeed compete with international heavyweights. In the increasingly crowded global beverage market, Goli Pop Soda has found its niche by offering something these giants cannot—authentic nostalgia from the subcontinent, bottled for export.
For APEDA, the success represents more than just sales figures; it’s a carbonated case study in how traditional Indian products can be repackaged for global consumption without losing their essential character. Whether this effervescent experiment will maintain its fizz in international markets remains to be seen, but for now, the world appears to be raising a Goli to India’s beverage heritage.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
