MAM
India’s culture and technology are Its Hallmark: Bhairavi Jani on ‘UMUTE with PRCAI’
Mumbai: Serving as executive director of SCA Logistics Pvt. Ltd., Bhairavi Jani has been adeptly navigating the evolving landscape of logistics and supply chain operations. The fourth-generation entrepreneur and passionate philanthropist is playing a pivotal role in streamlining the complex global network to facilitate a seamless flow of commerce.
Ever enthusiastic about development, Jani recently joined Niret Alva, an award-winning television journalist, producer, anchor, and educator, in the fourth episode of ‘UMUTE with PRCAI. During this enlightening session, she spoke about the evolving global narrative about India, the ongoing digital metamorphosis and importance of the lifelong learning. She also shared insights into her professional journey and her passion to co-create sustainable livelihoods for communities in the upper Himalayas.
Addressing the question posed by the host on the hallmark of India’s changing brand image, Jani responded, “I think our culture is our strongest positioning of course, but so is technology.” Drawing reference from mentions of India in Western movies and series, she said that India has become a part of “mainstream conversation where people in general conversations have started recognising the country.” She even credited prime minister Narendra Modi for advocating the brand India, resulting in the country’s enhanced global image.
Continuing the discussion on strategies to bolster India’s global brand image, Jani asserted that, “Every brand has its core philosophy and values. For India, it has always been its diversity and pluralism. A lot of people equate India to that. If India were to lose that core identity, it would significantly damage its brand.”
Advocating for digitalisation in logistics and other streams of businesses, Jani said learning, experimenting, and preparing a roadmap for the organisation is essential for managing the transition. Commenting on the speculation of job losses due to the advent of AI (Artificial Intelligence) and advanced technologies, Jani stated, “There is a transition. Some people will lose their jobs, but many new, higher-skilled jobs will be created. We shouldn’t be apprehensive about it.”
She even spoke about the importance of lifelong learning in the current era and shared some key skills required for an Indian entrepreneur across sectors. To hear the full episode tune into: Bhairavi Jani: The Future of India is Bright
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
