MAM
India’s AI-Driven coupon code platform Zifup, goes live
Mumbai :The Indian e-commerce landscape is set to experience growth, estimated at a CAGR of 27 per cent and reaching $ 163 billion by 2026. The increasing use of the internet and smartphones in India has significantly reshaped the business markets, particularly with the expansion of e-commerce. In the last three years, India has seen an increase of 125 million online shoppers and another 80 million consumers can be seen by 2025. This highlights the growing popularity of online deals, coupons and special offers to save money while doing regular shopping.
Recognising the evolving needs of consumers amidst the surge in online shopping in the country, Sellergize, a Mumbai based company introduces its B2C product – Zifup. This platform helps countless online shoppers in exploring the latest coupons, deals, and promo codes, enabling them to save money during their online shopping endeavors.
How Zifup Works?
Zifup’s team of data scientists selects the best deals from merchants daily, helping online shoppers save significantly. The streamlined process involves three clear steps to collect and provide coupons for customers.
Coupon Discovery: Zifup regularly checks multiple store websites, subscribes to newsletters, and reads blogs for discounts. It follows e-commerce brands on social media, monitors SMS and app notifications for additional deals. The collected coupons and deals are carefully sorted, showcasing only the most relevant and sought-after ones in the collection. By maintaining direct communication and establishing contact with stores, Zifup ensures a swift and efficient sourcing of the best coupons and deals.
Validation: Every day, the promo codes and deals team collects, undergoes thorough checks to ensure accuracy. Zifup tests their validity by applying them manually, visiting various stores and popular categories. Any changes in coupon terms and conditions are promptly updated, along with a list of products where the coupon can be used, helping customers save money.
Audit: Dedicated professionals regularly review and do sampling at Zifup, providing valuable feedback on coupon collection and its process. Customers enjoy the convenience of using coupons directly on the website for groceries, clothing and other purchases, saving money with a variety of eco-friendly and cost-effective promo codes. This provides a modern alternative to printable coupons, eliminating the need for printing.
Sellergize, CTO & Director Kamil Khan, further explains, “Zifup makes online shopping easier by providing the latest and authentic money-saving deals. The website offers a fast and user-friendly way to find promo codes, offers and digital vouchers. With a simple process, users can quickly search for store coupons by filtering the city and offering types. Each voucher is paired with an easy-to-use activation button for convenience
Moreover, Zifup’s Gen AI is now live as of 31 January 2024, a groundbreaking feature designed to provide timely updates on upcoming E-commerce Portal Sales. This innovation aims to assist numerous consumers in making informed decisions and saving money during their online shopping experiences.
By 2024, about 10.7 per cent of all the shopping in India is expected to happen online. And Zifup will enhance the online shopping journey, offering a delightful and cost-effective experience. While individuals aged 25 to 34 have been the primary participants in e-commerce there’s a noteworthy surge in older demographics engaging in online shopping.
Zifup plays a pivotal role in providing satisfaction and savings, benefiting both consumers and e-commerce platforms and driving sales.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
