MAM
India’s ad market rebounds in H1 2025 as TV steals the show: Excellent Publicity report
MUMBAI: Here’s one report which is not talking of doom and gloom as far as ad spends in India are concerned. India’s advertising market kicked off 2025 on a high according to a half-yearly report by ad-tech and media planning agency Excellent Publicity, citing data from TAM Media Research, TAM AdEx and RCS India, reported Business Standard. The report said that television powered ahead as the biggest gainer in the first half of the year, outspending print and radio, while digital was the lone laggard.
Ad spends on TV per channel jumped 27 per cent year-on-year. Sports channels hoovered up 68.5 per cent of TV spends, trailed by general entertainment with 15.7 per cent. The e-commerce media, entertainment and social media category led volumes with a 25.6 per cent share. Star India kept its crown with 16.8 per cent of volumes, while Jio Hotstar topped the brand charts. Cellular services were the fastest risers, ballooning 17 times over the year.
Print was no pushover either, posting a robust 26 per cent growth. Cars took pole position with 8.9 per cent of spends, while two-wheelers zipped ahead with a 31 per cent surge. Maruti Suzuki India was the top advertiser; Allen Career Institute, the top brand. Rajasthan led among states with 15.6 per cent of spends, and Delhi among cities with 7.1 per cent.
Radio barely moved the needle, inching up 4 per cent. Properties and real estate dominated, cars followed, and pan masala muscled into the top 10. Maharashtra accounted for 19.3 per cent of radio spends, Delhi 18.1 per cent. Maruti Suzuki India again led advertisers, while Jeena Sikho Lifecare was the top brand.
Digital, by contrast, shrank 12 per cent – the only medium to contract – though it logged the highest number of advertisers in three years. E-commerce online shopping led with an 11.2 per cent share. Amazon Online India was the top advertiser, Amazon.in the top brand. Programmatic buying made up 88.3 per cent of spends. Some niches bucked the trend: washing powders and liquids soared 21 times, perfumes and deodorants six times.
“What’s really interesting is how brands are navigating a delicate balance,” said Excellent Publicity co-founder and director Vaishal Dalal.. “TV still captures attention, radio keeps the connection local and relatable, print is earning back trust, and digital is becoming sharper and more targeted.”
Strangely the report did not talk about outdoor spends. Was the situation hunky-dory in the sector like TV?
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
