MAM
Indians’ paradox on Human Rights – Espouse benefits for a just society; warn of misuse by wrong elements: Ipsos Survey
MUMBAI: According to a new survey by Ipsos on Human Rights, Indians are aware about the broad contours of Human Rights with the majority of them advocating the merits of them for a better living.
The survey shows that at least 69% Indians claim to be aware of Human Rights and view it in positive light in different ways: 8 in 10 Indians support a law on Human Rights (78%); 71% believe strongly in Human Rights, 69% believe that the law makes life positive and 74% believe it creates a fairer society. At the same time, the majority warns and believes people take unfair advantage of Human Rights (67%) and a significant number of Indians believe those benefitting from Human Rights are the undeserving – the criminals and terrorists (53%).
“The Law on Human Rights empowers the society, mitigating risks of injustice. Human Rights is protective and ensures fair treatment,” says Parijat Chakraborty, executive director, Ipsos Public Affairs.
Interestingly, from the United Nations’ Declaration of Human Rights and the fundamental rights that need to be protected, out of the total of 30 different rights, the top ones chosen by Indians were Freedom of Speech (39%), Right to Vote (31%), Right to Privacy (30%), Right to Security/ to be Safe (27%), Right to equal treatment before the law (25%), Right of children to free education (25%), Freedom of thought and religion (24%), Freedom from discrimination (such as race, colour, gender, language, religion, disability, national or social origin, or any status) (22%), Right to work, and to equal work for equal pay (22%), Right to free or low cost, healthcare (19%), Right to freedom from slavery or forced labour (16%) among others.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
