MAM
Indians off to a good start at Cannes 2011
MUMBAI: The Indians innings at the weeklong advertising event has seen an upright start.
There are seven Indian nominations in the promos and activations category – and six finalists in the Direct Lions category at the 58th International festival of Creativity.
Besides four entries from Mudra, there is one entry each from Grey India and Contract Advertising in the Direct Lions. While in the promo and activation category, BBDO India has three nominations – and Mudra India and CreativeLand Asia have two each.
What started in 1954 with just 130 delegates has grown into a behemoth festival with approximately 10,000 delegates expected to attend the festival this year. The event will hold 57 seminars and 20 workshops.
Direct Lions
|
Sub-category |
Agency |
Title |
Advertiser |
|
Flat Mailing |
Mudra Communications, Mumbai |
Disappearing discounts |
R I Ayurveda Research Labs |
|
Mudra Communications, Mumbai |
Bouncing Mail |
Union Bank ofIndia |
|
|
Traffic & BrandBuilding |
Mudra Communications, Mumbai |
Disappearing discounts |
R I Ayurveda Research Labs |
|
Best Low Budget Campaign |
Mudra Communications Mumbai |
Silent National Anthem |
Reliance Media Works |
|
Corporate Image & Information |
Contract Advertising, Gurgaon |
Soles with Souls |
J.K. Tyre & Industries |
|
Ambient Media & Print Collateral, Non-Mail (Small Scale) |
Grey Worldwide, Mumbai |
Magic Drain Opener |
Procter & Gamble |
Promo & Activation
|
Sub-category |
Agency |
Title |
Advertiser |
|
Best Use of Experiential Marketing in a Promotional Campaign |
BBDO Mumbai |
Shave Sutra |
Procter & Gamble |
|
Best Sponsorship or Partnership Campaigns |
BBDO Gurgaon |
Cops on Oats |
PepsiCo |
|
Financial Products & Servcies |
BBDO Gurgaon |
Call from the future |
Aviva life Insurance |
|
Best use of Social Media Marketing in a Promotional Campaign |
Creativeland Asia, Mumbai |
Plan-T |
Parle Agro |
|
Food and Non-Alcoholic Drinks |
Creativeland Asia, Mumbai |
Plan-T |
Parle Agro |
|
Corporate Image & Information |
Mudra Communications, Mumbai |
Silent National Anthem |
Reliance Media Works |
|
Best Use of Broadcast in a Promotional Campaign |
Mudra Communications Mumbai |
Silent National Anthem |
Reliance Media Works |
Cannes 2011 has received an impressive 28,828 entries from an estimated 90 countries, including 1,177 entries from India. There are 13 categories this year, including the latest addition — Creative Effectiveness.
Consequently, in terms of participation the numbers are rising: while the US has sent a group of 1,400 delegates, the Indian total stands at nearly 170, China almost 250 and Brazil approximately 700.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
