Ad Campaigns
IndianOil invokes a sense of purpose, joy and accompilsihment in the new holi film
Mumbai: IndianOil’s new digital topical film on Holi, conceptualised by Kinnect, a part of FCB Group India, brings out a unique perspective, showcasing how this Holi goes the distance to be the colour in someone’s life. #BeTheColour In a narrative that spells a cheerful journey, the film showcases how if one decides to go the distance, life rewards you with experiences that are both fulfilling and filled with a larger purpose than oneself.
Speaking on the launch, IndianOil executive director (CC & Branding) Sandeep Sharma said, “Our latest digital film on Holi, brought to life by Kinnect, reminds us that the festival of colours is not just about adding colour to our lives, but about going the distance to add colour to someone else’s. This heart-warming narrative inspires us to strive for a larger purpose and shows us how life rewards those who do. It’s a beautiful portrayal of the human spirit and a timely message for us all.”
“For a brand that epitomises ‘going the distance’ in its products and ethos, the film captures how this simple state of mind can give spreading colour a whole new meaning. The simplicity of the storyline, the mundane chore that depicts everyday life for us, and an unexpected but rewarding experience come together to create an unforgettable celebration of the human spirit,” states Kinnect ECD Ashish Tambe.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
