MAM
Indian Terrain unveils digital campaign ‘The Day Men Forget’
MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man’.
International Men's Day is celebrated on November 19th every year to spread awareness on the issues men quietly face on a global scale. However, unlike Women’s day, no special celebrations are held on this day. Further, most men themselves, are unaware of the day.
Through this campaign, Indian Terrain engaged with its primary target group of men to find out how many men remembered the day dedicated to them. The brand further created organic buzz by engaging with its customers through social media wherein it encouraged men to talk about their proud moments. This resulted in good engagement with the brand’s followers. Additionally, Indian Terrain roped in fashion influencers, including a mix of men women to talk about the campaign and promote it among their followers, through engaging activities.
Indian Terrain Fashions Limited Managing Director & CEO Mr. Charath Narsimhan commented, “Men often miss celebrating the things about being a man. Through our latest campaign around International Men’s Day, we wanted to encourage men to talk about and celebrate their achievements. Our recent campaign on celebrating the men who built the nation, featuring our brand Ambassador Mahendra Singh Dhoni was a huge success. This campaign has been created to continue our momentum in this direction, lauding the true ‘Spirit of Man’”.
The campaign was conceived and executed by Indian Terrain’s integrated advertising agency Brave New World.
Brave New World Agency Sr. Creative Director Sraman Majumdar commented, “It is more important than ever for menswear brands to rise above the fashion quotient and represent something real in people’s lives. While Men’s Day is a low key and often misinterpreted occasion, it was the perfect opportunity to start a conversation about self-worth and validation, without taking ourselves too seriously."
‘The Day Men Forgot’ campaign has been rolled out digitally and leveraged across social media platforms such as Facebook & Instagram.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
