Brands
How SkinBB is keeping men’s skincare conversation alive
MUMBAI: Skin Beyond Borders is refusing to let International Men’s Day fade quietly. Even as the calendar moved past November 19th, the science-led skincare platform is doubling down with #YehLadkoWalaKaamHai, a month-long campaign designed to permanently crack the stigma around men’s grooming and self-care. The message is blunt: skincare is not “ladkiyon ka kaam”—women’s business.
The campaign targets the unglamorous reality of men’s skin and hair: ingrown hairs, hair loss, excessive sweating, body odour, uneven jawlines and stubborn belly fat. Rather than dressing these up as vanity projects, SkinBB frames them as legitimate health concerns demanding practical, dermatology-backed solutions. Four key treatments anchor the push: laser hair reduction, body contouring, hair restoration and body odour solutions.
The strategy signals something bigger. International Men’s Day may have passed, but the conversation it sparked—or failed to spark—about male self-care remains urgent. Indian men have spent decades wrestling with skincare in silence, often feeling judged for wanting basic care routines. SkinBB is betting that momentum doesn’t evaporate after a single day of awareness.
Co-founder and chief marketing officer of SkinBB, Supriya Marathe, said, “Men have silently struggled with skincare concerns for years, often feeling dismissed for wanting to take care of themselves. We want to normalise these conversations and place men’s skincare where it truly belongs, in the mainstream.”
To sustain the push, SkinBB released a special episode of The RXFX Show, its flagship edu-tainment series, titled “From Taboo to Trend: The Evolution of Men’s Skincare in India.” The episode, now live on YouTube, traces how Indian men’s relationship with skincare has evolved from soap-and-aftershave minimalism to embracing structured routines, aesthetic procedures and even makeup without hesitation. Three segments—The Past, The Present, and The Future—deconstruct the cultural, scientific and behavioural shifts underpinning this transformation.
The panel reads like a masterclass. Dermatologist Kaleem Khan, founder of Skin Indulgence Clinic, anchors clinical credibility. Neha Kolwankar, founder of Beyond Blendz Derma with two decades in beauty and personal care, brings industry perspective. Geet Rathi, VP marketing at Mosaic Wellness and brand custodian of ManMatters, represents the commercial angle. Celebrity makeup artist Cherag Bambboat rounds out the conversation, challenging the assumption that men don’t use makeup. Hosting duties fall to Surbhi Vaid, a veteran sports presenter.
What emerges is stark: Indian men are ready. Marketing, social media influence and rising confidence are colliding to normalise treatments once considered taboo. The real question is whether society will sustain the conversation beyond a single day of observance.
SkinBB’s extended campaign suggests it will. By keeping the dialogue alive through November and beyond, the brand is signalling that normalising male self-care isn’t a one-day affair—it’s a cultural reckoning that’s only just begun.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
