MAM
Indian Terrain launches ‘The Spirit of Man’ campaign with Brand Ambassador Mahendra Singh Dhoni
MUMBAI: India’s leading menswear brand, Indian Terrain is all set to mark its 20th anniversary with Brand Ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’. The campaign balances style with substance to recognize the lives and aspirations of the brand’s audience. Further, to set the pace for a new decade in its journey, the campaign showcases the legend himself, Mahendra Singh Dhoni highlighting the brand’s latest Autumn-Winter ’19 collection.
Nations are built on the shoulders of mankind. They may not realise it, but every person in the country, just by living their daily lives and chasing their personal ambitions, unwittingly contributes to the growth of a nation. The campaign highlights this insight and celebrates every individual who contributes, in their own way, to build the Indian dream. Targeted towards the youth & millennials, the campaign encourages its young audience to pursue their dreams.
Speaking on the campaign, Mr. Venkatesh Rajagopal – Executive Chairman, Indian Terrain Fashions Limited commented, “The Spirit of Man is defined by relentless passion, strive for perfection & a pursuit of excellence. Our campaign is inspired from this thought and an insight, that a bigger picture is painted by a million smaller aspirations. Through the campaign, we celebrate the lives of every single man in the country, as they contribute in their own way towards building the Spirit of the Nation.”
Indian Terrain is targeted towards the young millennial consumer who straddles between work and play effortlessly in cool yet comfortable clothing.
Mr. Charath Narsimhan – Managing Director & CEO, Indian Terrain Fashions Limited said, “Our customers are people who embody the true Spirit of Man, growing their own lives and the world around them. We wanted to validate this optimism in a meaningful way through this campaign. MS Dhoni is the perfect fit for us as a brand that champions a strong value system and connect with young Indians.”
The cinematic & inspiring TVC for the campaign has been conceptualized by Indian Terrain’s advertising agency Brave New World, directed by Manoj Pillai along with the production House, Think Pot. It portrays the faces and lives of a cross section of men from the country acknowledging their contribution towards building the nation.
Mr. Joono Simon – Founder and CCO, Brave New World Agency said, “Brands often speak to their audiences from ivory towers, especially so in the fashion category. This was an opportunity for Indian Terrain to leverage the approachable emotional equity that MS Dhoni has among legions of fans. It was our goal to create a narrative of personal relevance and worth for viewers, with the people’s captain as the perfect example of what an individual can accomplish. Not through swagger, but belief, everyday action and sheer will. Every aspect of the film, from music, casting, choice of words and imagery, was a deliberate choice to connect the brand and those who will feel empowered by it.”
‘The Spirit of Man’ campaign is being rolled out across a 360 degree media campaign including Print, TV, Cinema & multiple Social & Digital platforms.
Brands
Nestlé India posts Rs 45,641 crore profit before tax in FY26
Strong cash flow of Rs 50,475 crore offsets higher costs, payouts.
MUMBAI: If there’s one thing brewing stronger than coffee this year, it’s Nestlé India’s balance sheet. The FMCG major closed FY26 with a solid financial performance, serving up steady growth even as costs and cash outflows kept the pressure simmering. For the year ended March 31, 2026, the company reported a profit before tax of Rs 45,641 crore, up from Rs 43,161 crore in the previous year. The numbers reflect resilience in core operations, supported by a strong consumption backbone across domestic and export markets.
Cash, meanwhile, was anything but idle. Nestlé India generated Rs 50,475 crore in net cash from operating activities, a sharp jump from Rs 29,345 crore last year highlighting robust underlying demand and improved working capital efficiency. Inventory reductions alone contributed Rs 2,809 crore, while trade payables rose by Rs 5,878 crore, adding further liquidity support.
But it wasn’t all smooth sailing. On the investing side, the company deployed Rs 8,297 crore towards property, plant and equipment, even as overall investing cash outflow stood at Rs 6,236 crore. Financing activities saw a significant drain, with Rs 31,794 crore flowing out driven largely by dividend payouts of Rs 23,139 crore and repayment of short-term borrowings.
The balance sheet tells a story of expansion with caution. Total assets rose to Rs 1,31,824 crore from Rs 1,21,933 crore, while equity climbed to Rs 51,569 crore, reflecting improved reserves and retained earnings. Cash and cash equivalents surged to Rs 13,205 crore, a sharp rise from Rs 761 crore a year ago, underscoring stronger liquidity despite heavy outflows.
Operationally, depreciation and amortisation expenses increased to Rs 6,992 crore, while finance costs and provisions continued to shape the cost structure. At the same time, working capital movements especially in inventories and receivables played a key role in boosting cash generation.
The broader takeaway? Nestlé India’s FY26 performance is less about headline growth and more about financial muscle. With strong cash flows cushioning rising investments and payouts, the company appears to be balancing expansion with discipline keeping its books as carefully measured as its recipes.
