Ad Campaigns
Indian Paperless League promotes digital health records using cricket with DRiefcase.
Mumbai: DRiefcase, India’s first Ayushman Bharat Digital Mission (ABDM) enabled health locker and PHR app, is proud to launch their latest campaign, the “Indian Paperless League” (IPL). The IPL aims to raise awareness about the importance of digitising medical records and simplifying healthcare for people by providing them with a bright, safe, and secure platform for digitally managing health records. The campaign promises to be engaging and interactive, featuring various daily activities that include fun quizzes, informative videos from medical professionals, and industry experts sharing their valuable insights on the importance of health record digitisation. An immersive and dynamic campaign like this will captivate and educate audiences, ensuring widespread adoption and awareness of this essential technology.
DRiefcase co-founder Harsh Parikh said, “Our vision is to make access to digital health easy for all, and with the Indian Paperless League, we are using cricket to take our message to the masses. This campaign aims to raise awareness about the importance of digitising medical records, simplifying healthcare, and thereby making quality healthcare accessible to all. We are extremely excited to launch this campaign simply because nothing like this has been done before to promote our message, for example using a rap video to promote a health-tech brand. But we feel that it is also important that we do so, so that we can connect better with today’s youth”
In addition, DRiefcase will offer its users exciting rewards for performing various activities such as uploading records, creating ABHA IDs, etc throughout the campaign, on a daily basis as well as a grand prize at the event’s culmination for the “Player of the Series”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
