MAM
Indian Marketing Awards 2014 Winners Announced
MUMBAI: Indian Marketing Awards 2014 (IMA), India’s first overall marketing awards were announced at a gala evening celebrating the finest and trend-setting work in the marketing arena.
The awards spanned 10 categories (Brand Activation; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of 12 industry specialists.
The IMA jury was headed by Vinita Bali, former Managing Director, Britannia and the jury members include Ranjan Kapur, Country Manager – India at WPP; Prema Sagar, Principal & Founder at Genesis Burson-Marsteller; Thomas Puliyel, President at IMRB International, Mumbai; Vijay Subramaniam, Managing Director – India & South East Asia, Bacardi India; Kamal Bali, Managing Director, Volvo India; Dr. Amarnath Ananthanarayanan, Managing Director & CEO, Bharti AXA General Insurance; Amit Burman, Vice Chairman, Dabur; Geetu Verma, Executive Director – Foods & Refreshments, HUL; Harit Nagpal, CEO, Tatasky; Sangeeta Pendurkar, Managing Director, Kellogg and Saugata Gupta, Managing Director & CEO, Marico.
IMA 2014 also honoured R C Bhargava, Chairman, Maruti Suzuki India Limited with Lifetime Achievement Award and Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd with Marketer of The Year Award. The event also witnessed the announcement of India’s Top 10 CMOs 2014. E4M looked only at consumer brands for the purpose of this research and the eligibility criteria were that the CMO had been with the company in the CMO position for more than a year.
Announcing the winning campaigns, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “Indian Marketing Awards is our biggest and most prestigious competition, aimed at advancing the marketing profession and identifying the emerging trends in marketing. The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs”.
“The lines between advertising, native advertising, digital marketing, public relations, are blurring. For companies, it’s about making sure that the messaging is communicated rightly, no matter who does it. Agencies across the communication spectrum have to remain agile and focused on client solutions,” says Prema Sagar, Principal & Founder, Genesis Burson-Marsteller.
“I would like to thank the jury for giving me this award and I accept this award on behalf of all who are behind the success of Maruti. Success to an individual which really matters when the success is related to the growth of the organization. The better way of doing things is to work for the growth of the institution or organization without worrying about yourself and if you do that the organization grows,” said R C Bhargava, Chairman, Maruti Suzuki India Limited.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
