MAM
Indian Marketing Awards 2014 Winners Announced
MUMBAI: Indian Marketing Awards 2014 (IMA), India’s first overall marketing awards were announced at a gala evening celebrating the finest and trend-setting work in the marketing arena.
The awards spanned 10 categories (Brand Activation; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of 12 industry specialists.
The IMA jury was headed by Vinita Bali, former Managing Director, Britannia and the jury members include Ranjan Kapur, Country Manager – India at WPP; Prema Sagar, Principal & Founder at Genesis Burson-Marsteller; Thomas Puliyel, President at IMRB International, Mumbai; Vijay Subramaniam, Managing Director – India & South East Asia, Bacardi India; Kamal Bali, Managing Director, Volvo India; Dr. Amarnath Ananthanarayanan, Managing Director & CEO, Bharti AXA General Insurance; Amit Burman, Vice Chairman, Dabur; Geetu Verma, Executive Director – Foods & Refreshments, HUL; Harit Nagpal, CEO, Tatasky; Sangeeta Pendurkar, Managing Director, Kellogg and Saugata Gupta, Managing Director & CEO, Marico.
IMA 2014 also honoured R C Bhargava, Chairman, Maruti Suzuki India Limited with Lifetime Achievement Award and Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd with Marketer of The Year Award. The event also witnessed the announcement of India’s Top 10 CMOs 2014. E4M looked only at consumer brands for the purpose of this research and the eligibility criteria were that the CMO had been with the company in the CMO position for more than a year.
Announcing the winning campaigns, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “Indian Marketing Awards is our biggest and most prestigious competition, aimed at advancing the marketing profession and identifying the emerging trends in marketing. The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs”.
“The lines between advertising, native advertising, digital marketing, public relations, are blurring. For companies, it’s about making sure that the messaging is communicated rightly, no matter who does it. Agencies across the communication spectrum have to remain agile and focused on client solutions,” says Prema Sagar, Principal & Founder, Genesis Burson-Marsteller.
“I would like to thank the jury for giving me this award and I accept this award on behalf of all who are behind the success of Maruti. Success to an individual which really matters when the success is related to the growth of the organization. The better way of doing things is to work for the growth of the institution or organization without worrying about yourself and if you do that the organization grows,” said R C Bhargava, Chairman, Maruti Suzuki India Limited.
Brands
Brunico to end Kidscreen, Realscreen, NATPE events in 2027; Jocelyn Christie exits
Industry shifts prompt shutdown of flagship events after 30 years
MUMBAI: In a move that signals shifting tides in the global content business, Brunico Communications has announced it will discontinue its US events portfolio from 2027, bringing the curtain down on marquee gatherings such as the Kidscreen Summit, Realscreen Summit and NATPE Global.
The decision marks the end of an era for Kidscreen Summit, a cornerstone of the children’s media industry for nearly 30 years. The annual event has long served as a hub for creators, broadcasters, streamers and buyers across live-action and animation, alongside hosting the widely regarded Kidscreen Awards.
Brunico cited ongoing market consolidation and structural changes in the content production landscape as the key drivers behind the move. The company will now pivot its focus towards its publications portfolio, including Kidscreen, Realscreen, Playback and Strategy, as well as the Canada-based Banff World Media Festival, which is set to return from June 14 to 17, 2026.
Adding to the shake-up, long-time Kidscreen publisher Jocelyn Christie has exited the company after a 28-year tenure. Widely credited with shaping the Kidscreen brand, Christie played a pivotal role in expanding the summit into the largest global gathering of children’s media executives and extending its reach into Asia through initiatives such as Kidscreen East and the Asian Animation Summit.
Brunico Communications president & CEO Russell Goldstein said the decision was “difficult but necessary” amid evolving market dynamics, noting that the company would double down on delivering insight, coverage and networking opportunities through its media platforms.
For her part, Christie reflected on her tenure with a sense of pride and anticipation for what lies ahead. Brunico Communications publisher Jocelyn Christie said, “I’m immensely proud of the work that has gone into building the Kidscreen brand over my last 28 years. I’m equally excited to explore new opportunities to carry my experiences forward into what comes next.”
While the lights may dim on its flagship events, Brunico appears keen to keep the conversation going through its editorial platforms. As the industry recalibrates, the company is betting that content, not conferences, will be its strongest connector in the years ahead.
