MAM
Indian ad market projected to grow at 13.9 % by 2017: Carat
MUMBAI: Dentsu Aegis Network’s global media agency, Carat, has forecast global advertising market will touch USD 548.2 billion in 2016, accounting for a 4.4+ per cent year-on-year growth, propelled by digital space, while India is expected to grow at over 13 per cent y 2017.
In Asia Pacific, the buoyant Indian advertising market continues to lead growth prospects of 12+ per cent in 2016 and 13.9+ per cent in 2017, the Carat ad spend report 2016 said.
India continues to be the fastest growing economy where all traditional media platforms still show “positive growth”. Holding the highest share of ad spend of 38.5 per cent in 2016 and 38 per cent in 2017, TV is forecast to grow by 12.3+ per cent in 2016 and 12.5+ per cent in 2017, driven by investment from FMCG brands and e-commerce companies, the report stated.
“We also anticipate that given the tailwinds through the macro-economic factors, GST and other reforms, 2017 will have an even better growth of 13.9 per cent (for India),” Dentsu Aegis Network Chairman and CEO, South Asia, Ashish Bhasin said, commenting on the report.
Dwelling further on the report Bhasin elaborated that Carat expected the digital growth to be about 31.5 per cent in 2016 and to accelerate to nearly 40 per cent in 2017, while mobile will drive digital growth.
“India will transform from a `Mobile First’ to a `Mobile Only’ market very rapidly, aided by better broadband penetration and drop in data costs. What is also unique about India is that all types of media, including print, still continue to grow, albeit at different rates,” he opined.
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat reports a positive outlook for most regions with particularly robust growth in North America (5.0+ per cent) and strong recovery in Russia (6.2 + per cent), countering lower expectations in some markets.
The Carat report projects moderate growth for China where advertising spend is expected to increase by 5.7+ per cent in 2016 and 5.5+ per cent in 2017 as the market adjusts to a ‘new normal’ economic landscape, the report read.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
