Ad Campaigns
IndiaLends and SHEROES team up for a new campaign on Mother’s Day
Mumbai: On the occasion of Mother’s Day, IndiaLends, a leading online marketplace for personal loans and credit cards, has launched a new campaign in partnership with SHEROES, India’s largest women-only community, to inspire and empower mothers to fulfil their dreams.
The #MaaKaSapnaMeraApna campaign emphasises that age is not a barrier to pursuing your dreams and celebrates the resilience of #ModernMoms. The campaign inspires millennials and GenZ to encourage and support their parents in accomplishing their dreams.
IndiaLends has been at the forefront of raising women’s issues, specifically the issues of working women in India. IndiaLends had released the results of the fifth edition of the Working Stree Survey on March eighth 2023, to highlight the importance of financial independence for women. 10,000 working women from over 5,000 pin codes across the country had participated in the survey. The brand has now followed up the survey by collaborating with SHEROES to enable access to all the resources a woman would need to kickstart or grow her career, including self-help videos, and one-on-one networking opportunities.
The campaign showcases a heartwarming interaction between a mother and her children, where they discuss the ideal gift for Mother’s Day. The video aims to draw attention to the fact that a mother, whilst caring and nurturing is also a person who has her individual dreams and goals. As loving children, it is important to acknowledge and support the dreams of the person who taught us how to dream.
IndiaLends’ head of brand and marketing Ankit Khurana said, “As a brand that strongly believes in financial empowerment, IndiaLends is proud to launch the #MaaKaSapnaMeraApna campaign in partnership with SHEROES. This Mother’s Day, IndiaLends aims to support the aspirations of #ModernMoms. By encouraging mothers to pursue their goals and fulfill their dreams, we are not just encouraging women, but also strengthening the fabric of our society. Let’s come together to make this Mother’s Day a truly special one”.
SHEROES Head of Business Operations Tulika Anand Thakur shared, “This partnership not only perfectly aligns with our core values but also exemplifies SHEROES unwavering commitment to empowering our members to learn, earn, grow, find safe spaces, and foster a profound sense of belonging in the new world. With a deep understanding of the unique challenges faced by mothers, SHEROES is dedicated to providing steadfast support and invaluable resources to help them actualize their aspirations. Through this strategic partnership, SHEROES and IndiaLends aim to create a transformative impact on women’s lives, igniting their inspiration to pursue their passions and making this Mother’s Day an extraordinary celebration of their remarkable individual journeys”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
