MAM
India TV in branding exercise
MUMBAI: As digitisation becomes a reality in India, news channels have realised that a branding exercise is the need of the hour in order to catch the eye of the consumers. The latest to invest in this practice is Hindi news channel India TV which will be launching its first trade campaign named ‘Bharat se India Tak‘.
The campaign, which will kick off next week, is conceptualised by Saints and Warriors with the objective of communicating its ability as a channel to “crossover to the right audiences across the length and breadth of the nation, audiences that are worthy target groups for a wide array of national & international brands trying to reach out to the vast and rapidly evolving Indian market.”
The ‘Bharat se India Tak‘ will run for a month.
India TV is trying to correct the wrong perception about its brand values. “One of the issues that came up in the conversations within the channel was that the actual reality of the audiences that view India TV is very different from the perception that people
have. You keep hearing about the perceptions and it is troublesome as it is not what the actual audience measures tell you. These measures tell you that the channel has urban, semi urban and rural audiences. It has in fact very strong audiences in Delhi and Mumbai,” India TV strategist Paritosh Joshi told Indiantelevision.com.
The campaign draws from the fact that India and Bharat are two words which are usually used to emphasise the rural-urban divide in the country. While India cues genteel, urbane and upwardly mobile, Bharat connotes the rustic and perhaps backward hinterland. Of course, reality is scarcely that simple and beneath the superficial contrasts, there are strong linkages that bind the two together. Through this campaign India TV aims to reinforce that it is one such common denominator.
The campaign includes digital and print initiatives with trade websites and publications respectively. The first phase of the campaign will go on for a month, after which it will scale up. For now the channel intends to focus on B2B branding, but will also look at a B2C campaign in the long run.
Recently, Zee News also drove a social media campaign promoting its new philosophy ‘Jitegi Aapki Soch‘. According to Joshi, this trend of news channel investing in branding is here to stay as the environment gets increasingly digitised. “In a digitised India, consumers will have ample choice and perception will matter. I believe a battle of brands will take place in every category as you have to be out there for the consumer to want you. News channels are no different,” he says.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
