MAM
India TV hits play on Filmy Hustle to lift the curtain on Hindi cinema
MUMBAI: Cinema may be larger than life on screen, but the real drama often unfolds behind the scenes. India TV is ready to bottle that off-camera magic and pour it into your headphones with the launch of its latest podcast, Filmy Hustle. Starting 30 March 2025, this 10-episode weekly series will stream every Sunday on India TV’s Smart TV app and Youtube channel. So, grab your popcorn and your cynicism-this one’s not just about glitz.
The show goes full throttle on India’s entertainment machinery, inviting big-league filmmakers, actors, and producers to spill the masala on what really goes down in Hindi cinema. From tantrums to timelines, creative chaos to production pitfalls, the podcast brings raw, honest chats with guests like R. Madhavan, Anurag Kashyap, Ram Gopal Varma, Siddharth Roy Kapur, and Kabir Khan.
Hosted by Aashirwad Theaters Pvt Ltd director Akkshay Rathie Filmy Hustle is produced in partnership with RosePod—a unit of Rose Audio Visuals. It marks a rare (and rather refreshing) alliance between a news network and a production house.
India TV MD Ritu Dhawan framed it best, “The magic of cinema extends beyond what we see on screen. ‘Filmy Hustle‘ is our attempt to bring fans closer to the art of filmmaking by sharing stories from the people involved. These candid discussions about the struggles and achievements of not just directors and actors, but also singers and producers, will offer insightful perspectives, allowing the audience to appreciate the essence of cinema, storytelling, and the hustle behind the screen.”
Rose Audio Visuals founder Goldie Behl added, “We are excited to reach audiences through this innovative collaboration with India TV, marking a unique partnership between a news channel and a production house. For years, Akshay and I have had fascinating discussions about the intricacies of the Indian film industry. This podcast is born from that shared passion, providing audiences with rare insights into its inner workings. In a landscape often shrouded in mystery, we aim to deliver candid conversations and compelling, revealing stories.”
From late-night retakes to last-minute rewrites, this podcast lays bare what it takes to create cinematic magic. If you love films but hate fluff, Filmy Hustle is your Sunday fix.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
