MAM
India to host Asia’s biggest creators’ festival, Creators United 2024
Mumbai: Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia’s biggest exclusive creator festival – Creators United 2024. This much-anticipated event, set for 15 March 2024, is the festival’s second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Creators United, we are not only facilitating the creator economy but also promoting Maharashtra tourism, infrastructure development, and industries, thereby fostering comprehensive socio-economic growth and prosperity.
Organised collaboratively by Mad Influence in association with the Government of Maharashtra, CU Fest 2024 promises to be a significant event in the digital creative world. The festival, which will be held at NESCO, Mumbai, is an exclusive, invite-only event, designed to offer a unique and engaging experience to over 1000 influencers in addition to brands, agencies, and industry experts who will all come together for a vibrant celebration of creativity, innovation, and collaboration.
The chief minister of Maharashtra, Eknath Shinde, expressed,”Celebrating innovation and creativity is essential to Maharashtra’s values. As we embrace digital transformation, initiatives like Creators United 2024 play a pivotal role in fostering collaboration and driving economic growth.”
Cabinet Minister of Ministry of Industries (Maharashtra), Uday Samant Said on the launch “The integration of technology and creativity is vital for modern economic ecosystems. With Creators United 2024, Maharashtra showcases its support for this synergy, contributing to a future where digital creativity emerges as a significant economic driver.”
Gautam Madhavan, CEO & Founder of Mad Influence, shared his enthusiasm, saying, “Excited to carry forward the vision and legacy established with CU 2023. It’s a privilege to be the driving force behind Asia’s largest creators’ festival. With Creators United 2024, we aim to elevate the creator economy and propel it into the forefront of innovation. Looking forward to continuously evolving the industry.”
The theme for CU Fest 2024, ‘Create, Collaborate, and Celebrate’, captures the essence of this spectacular event. It offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.
Creators United advisor Varun Maloo “expressed his excitement about partnering with CU and contributing to the burgeoning industry of influencer marketing. He emphasized that Creators United is more than just an award or event; it’s an intellectual property with the potential to revolutionize the dynamics of the Indian influencer industry and beyond.”
Building on the phenomenal success of CU Fest 2023, which achieved a staggering combined reach of over 900 million, CU Fest 2024 is set to scale new heights. With a 10x increase in attendance and brand collaborations projected, CU Fest 2024 is gearing up to redefine the digital content creation landscape.
Last year’s CU Fest featured a stellar lineup of over 100 creators and 50+ brands, achieving a remarkable 900 million reach. The festival saw notable figures like Bhuvan Bam, Ashish Chanchalani, Anubhav Singh Bassi, ScoutOP, Jannat Zubair, Triggered Insaan, Focused Indian, Mortal, Abhi & Niyu, and Aparshakti Khurana as host. The jury included Masaba Gupta, Norah Fatehi, Vineeta Singh, Manav Sethi, Harpal Singh, and Paras Sharma.
Mark your calendars for 15 March 2024 at NESCO, Mumbai. Creators United 2024 is gearing up to showcase a dynamic array of experiences including brand experience zones, engaging panel discussions, exclusive meet-and-greet sessions, insightful celebrity talks, exhilarating performances, and a prestigious awards night.
Creators United:
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https://www.youtube.com/@creatorsunitedglobal
https://www.facebook.com/creatorsunitedglobal
https://www.linkedin.com/company/95174979/admin/feed/posts/
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
