MAM
India Talkies outsources ad sales to Guru Time Media
MUMBAI: India Talkies, the pan India Hindi movie channel, has outsourced its ad sales to Guru Time Media.
India Talkies is the brainchild of Jagjit Singh Kohli, Yogesh Shah and Ketan Kanakia. Kolhi and Shah are the executive directors of Reliance Digicom while Kanakia is the CEO of Mega Reach Novex Communications.
The channel is being carried by all multi-system operators (MSOs) and claims to reach out to over 160 locations including major Tam towns and metro cities.
India Talkies, which works on server technology placed at various locations, has a library of over 4000 movie titles and songs, which include works of Raj Kapoor (RK Films), Subhash Ghai, Bimal Roy, BR Chopra, Dev Anand and Hrishikesh Mukherji.
Kanakia said, “In today’s scenario across industries, outsourcing to experts has become the mantra for success and I have full confidence in Guru Media. The Guru Media team is headed by Amardeep Singh who has a varied experience of 15+ years in media sales spread over print, cable, regional, sports and English genres.”
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
