MAM
India remains optimistic in April 2024 amid global pessimism: Ipsos What Worries the World global monthly survey
Mumbai: About three in four urban Indians (73 per cent) believe India is moving in the right direction in April 2024. Though there has been a four per cent dip over the previous month. The good news is, India continues to rank among the top three most optimistic markets and largely driven by global south, with the markets in the pecking order including Singapore (77 per cent), Indonesia (75 per cent), India (73 per cent), Thailand (64 per cent) and Argentina (62 per cent). In sharp contrast, only 38 per cent of global citizens said their country is on right track, with the markets at the bottom of the heap led by Peru (13 per cent), Hungary (17 per cent), France (20 per cent) and South Africa (20 per cent).
Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries, covering 25,302 adults, apart from the direction of travel, of how confident citizens are about their country and its future.
What worries Indians?
The top issues worrying urban Indians included inflation (41 per cent), unemployment (37 per cent), education (25 per cent), crime and violence (23 per cent) and financial and political corruption (21 per cent). While most global citizens were worried about inflation (34 per cent), poverty and social inequality (30 per cent), crime and violence (30 per cent), unemployment (27 per cent) and financial and political corruption (26 per cent).
Interestingly, 19 per cent urban Indians claimed to be worried about taxes.
Elucidating on the findings of the Ipsos Global Advisor What Worries the World global monthly survey, Ipsos India CEO Amit Adarkar said, “There is stability in the country and the nation is being steered responsibly, by surmounting global and local challenges – whether showing resilience to global challenges arising out of war in Ukraine and Israel, or combating rising cost of living, fuel prices, law and order and corruption, government has taken concrete steps to address some of these issues. With the election season in India in April and May, there will be a status quo on decision making by the incumbent government to address some of the issues impacting the citizens. Though the issues notwithstanding, unlike high level of pessimism rampant across global markets and the frustration and angst seen, three fourths of Indians polled are positive about how we are doing as a country. Though redressal of these issues can further elevate the mood of the masses and improve the quality of living. Month on month, Ipsos captures this pertinent information about 29 markets (including India) from their citizens, which provides local governments views of citizens and their top concerns.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
