MAM
India Post gives creative and media duties to Span Communications
MUMBAI: India Post has mandated the creative and media duties to Span Communications for two years. Span Communications, which mainly services government clients, snatched the business from incumbent agency Ogilvy. Span’s sibling agency On Ads takes care of private sector accounts. As India Post is facing competition from private couriers, Span’s task will be to change the image and appeal to the youth. For achieving this, Span will use traditional and new media including the Internet.
