MAM
India leads shortlists race at Asian Marketing Effectiveness & Strategy Awards
MUMBAI: The shortlists for the 13th edition of the Asian Marketing Effectiveness and Strategy Awards perched India at the top with maximum shortlists across the APAC region. With 63 shortlists to its credit, India leads the table followed by China, which has 52 shortlists to its name and Australia with 41.
This was after the AMES Awards received a total of 1,100 entries of which a total of 289 entries were shortlisted.
Already leading the tally for the region, India received a huge boost in numbers through Lowe Lintas + Partners that recorded 17 shortlists for the country. Mindshare India followed with 11 shortlists, while PHD recorded seven shortlists.
The highlight of the performance by Lowe Lintas + Partners was it bagging 15 shortlists in the Effectiveness category, which is the highest for any agency in the APAC region.
The categories against which the entries were shortlisted include: Effectiveness, Media Strategy, Digital Strategy, Data & Analytics, and E-commerce – which was a new category introduced this year reflective of its growth & dominance in the APAC region.
The Asian Marketing Effectiveness and Strategy Awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.
Commenting on the good show put up by the agency at AMES 2015, Lowe Lintas + Partners national planning director S Subramanyeswar said, “AMES is one of the most prestigious effectiveness awards in the Asia Pacific region for strategies that deliver results and transform businesses for brands. With 17 shortlists, we’ve managed to profile India as the market that breeds innovative strategies that deliver on campaign effectiveness across diverse product categories. We’re hopeful of pulling off a good show on the awards night.”
The AMES 2015 Awards will be held on 3 June 2015 at the Grand Hyatt Singapore along with the AMES Conference scheduled on the same day.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
