MAM
India gets their first-ever international standard Motion Capture Lab
MUMBAI: An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position, by bringing Motion Capture to India. In collaboration with Centroid, UK, they have created the city’s first end-to-end Motion Capture Lab, ready to create magic for Indian visual content. The fully-equipped lab is set up at Famous Studios, Mahalaxmi, the age-old stronghold for the brand, over decades.
The lab was launched, and a walk-through was undertaken by Mr. Phil Stilgoe, CEO & Producer, Centroid – UK, Serbia, India. To highlight the real potential, he gave a live demonstration of the implementation of Motion Capture; from the recording of movement, to the post-processing output.
Internationally, Motion Capture has contributed greatly to film-making & gaming, through iconic products like “Guardians of the Galaxy”, “Godzilla”, Ant-Man”, “Mad Max”, and “Assassin’s Creed”, among innumerable others. India is no stranger to the value of Motion Capture technology, especially with its rich popular culture which includes gaming & film appreciation strongly.
By bringing this to India, Famous Studios has paved the way for a new dimension of film-making, animation, and visual innovation. The lab will bring in internationally-aligned technology, setting the stage for Indian artists and creators. Some of the services that are now on offer are Motion and Performance Capture, Previs and virtual production, character pipelines for game and VR developers, crowd sim solutions, and much more!
At the launch, Mr. Phil Stilgoe, CEO & Producer, Centroid, said, “India is one of the talent lakes in the entertainment sector. Not only is the creativity top-notch, the development of the sector is in the hands of innovative professionals who are increasingly hungry to create greatness. Monetarily, there is massive growth potential. Integration of technology will only enhance what we already have here, creating visual gold for the viewer.”
“Partnering with Famous Studios is a no-brainer for us. Not only do they have a strong position & reputation built over seven decades, they have time and again showed their readiness to adopt new technology”, he added.
Speaking on the occasion, Mr. Anant Roongta, Managing Director, Famous Studios, said, “At Famous Studios, it has always been our endeavour to deliver the best. Be that technology, processing, ideation, or any kind of support. With Centroid, we lay the foundation for India to drive a new dimension of art, thus fostering the development & growth of the creative sector.”
Built over 1500 sq. ft, the Motion Capture Lab at Famous Studios will support artists through the entire journey, from shooting, to post-production. With this new technology, Famous Studios invites a new generation of innovative visual creators to break into new spaces.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
