MAM
India bucks global trend of pessimism; 73% Indians feel India headed in the right direction: Ipsos What Worries the World Survey
MUMBAI: Happy tidings for India; at least 73% Indians feel that India is headed in the right direction, a 3% climb from last round (in June). India has bucked the global trend of pessimism, where at least 58% of global citizens feel their country is on the wrong track. Further, of the 27 markets covered in the survey, at least 23 feel pessimistic and feel they are on the wrong track.
These are the findings of the Ipsos global monthly survey christened What Worries the World.
Which markets are the most buoyant? China (at 94%), Saudi Arabia (78%), India (73%) and Malaysia (60%). And the markets most pessimistic that felt that their country is on the wrong track: Great Britain (78%), France (77%), South Africa (74%), Belgium (74%), Spain (69%) and Hungary (68%).
Optimism apart, there are a number of issues worrying Indians.
What Worries Indians?
Unemployment is the top most worry of Indians – in the past few rounds, Unemployment has never appeared in the top worries of Indians.
The top five issues worrying Indians are – Unemployment (46%), Crime and Violence (37%), Financial & Political Corruption (34%), Terrorism (29%) and Poverty and Social Inequality (28%).
|
July 2019 |
June 2019 |
|
Unemployment – 46% |
– |
|
Crime & Violence – 37% |
+8 |
|
Financial & Political Corruption – 34% |
-5 |
|
Terrorism – 29% |
-2 |
|
Poverty & Social Inequality – 28% |
-1 |
"Indians are highly optimistic about the direction in which India is heading (we see a further surge of 3% over previous month), at the same time, unemployment has appeared like a bolt from the blue and sits at the top of all worries for Indians. There is also concern for crime and violence, financial and political corruption (though it has dropped by 5% over previous month), terrorism (which too has receded by 2%) and poverty and social inequality (which too has decreased by 1%). Job creation needs to be the top most priority of the government," says Parijat Chakraborty, Country Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India.
Top 5 issues at the global level attaining gargantuan proportions?
Unemployment sits right at the top (32%), followed by Poverty & Social Inequality (32%), Crime & Violence (31%), Financial & Political Corruption (30%) and Healthcare (26%).
|
Top Global Issues (July 2019) |
June 2019 |
|
Unemployment – 32% |
-2 |
|
Poverty & Social Inequality – 32% |
+1 |
|
Crime & Violence – 31% |
+1 |
|
Financial & Political Corruption – 30% |
-1 |
|
Healthcare – 26% |
+1 |
Looking at the top worries staring Indians in the face, we looked at some of the markets concerned with them as well.
Unemployment or job worry is most pronounced for South Korea (64%) and South Africa (62%) and least for Germany (8%), Poland (9%) and the US (10%). India is placed 7th in the pecking order.
Crime and Violence is most nightmarish for Mexico (66%), South Africa (62%) and Peru (60%). India is 9th in the pecking order.
Political & Financial Corruption is a huge worry for South Africa (60%), Russia (57%), Peru (56%) and Hungary (53%). India is placed 12th in the pecking order.
Terrorism – nations most worried about the scourge of terrorism were – Israel (45%), India (29%), Turkey (23%), France (21%) and US (17%).
Poverty and Social Inequality were found to be bigger issues for Russia (60%), Serbia (52%), Hungary (46%) and Germany (45%). India is much lower in the global pecking order, is placed 18th.
Technical note:
Full results available from www.ipsos-mori.com at 00.01 Friday 13rd September 2019.
The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The 28 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
19,520 interviews were conducted between June 21st, 2019 – July 5th, 2019 among adults aged 18-64 in Canada, Israel and the US, and adults aged 16-64 in all other countries. Data are weighted to match the profile of the population.
In 17 of the 28 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, Great Britain and United States. The remaining 11 countries surveyed: Brazil, Chile, China, India, Malaysia, Mexico, Russia, Peru, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 89 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
