MAM
#IndeedPeDhoondo on TikTok to help India Get to Work
Mumbai: Indeed, the world’s no.1 job site, has partnered with TikTok, world’s leading destination for short format videos to launch their new campaign #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.
Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find their dream job. In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce.
Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s seamless and user-friendly job search options.
Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find the job that is best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
