MAM
Incredible India tourism promo campaign draws to an end
NEW DELHI: The ministry of tourism and culture has taken another step in its endeavour to promote tourism in the country.
With an objective of positioning `India as unique and preferred destination for tourism’, the ministry had rolled out a `multi-million dollar’campaign titled “Incredible India” in Europe, Asia Pacific region, the Middle East and the US.
The three-month long advertising campaign, launched early this year, shows the numerous facets of India’s cultural heritage and geographical diversity. The campaign has been jointly funded by ministry and Experience India Society, which is an association of travel agents in India.
The print campaign has been created by Ogilvy & Mather, Delhi, while the television commercial has been created by Enterprise Nexus, Mumbai. The media account was handled by WPP Group’s Maximize India. In addition to this, Grey Interactive was briefed to work on the website (www.tourismofindia.com) and acquaint domestic and international travelers with the range of experiences offered through the use of ad banners.
“We have focused on the fact that India has plenty to offer. India is one country with thousands of places worth visiting. It’s a country which has beaches and snow, plenty of water bodies and roads. So it’s a country of tremendous contrast,” says Enterprise Nexus (Mumbai) executive director Anil Sanjeevan.
The television commercial is being aired in Asia Pacific and European countries on BBC, CNN and Discovery. In the US, the commercial is being aired on Travel Channel. CNN has also been chosen for Africa and Middle East.
For print, the renowned print publications in Europe and Asia Pacific such as Conde Naste traveler , Tutotourismo, Geo, Vogue,Tattler, Financial Times have been chosen while in the US, The New York Times is being used.
The ministry will measure the efficacy of this campaign through the hits on its web site and also feedback given to Indian tourism offices in 13 countries.
The spate of unpleasant incidents such as tension between India and Pakistan last year expectedly had its negative impact on the tourist arrivals in the country. The tourism sector continued to suffer as foreign arrivals declined by 7.2 per cent in 2002, following 4.2 per cent negative growth in the previous year.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
