MAM
InCred Money banks on WPP Media to boost performance marketing play
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.
The fast-growing investment platform has appointed WPP Media as its performance marketing partner, kicking off a strategic alliance aimed at powering its next phase of digital expansion.
From its Mumbai hub, WPP Media will steer InCred Money’s full-funnel performance strategy, leveraging its expertise in data intelligence, technology-driven insights and creative precision. The partnership underscores WPP Media’s growing clout in building agile, outcome-focused solutions for digital-first brands.
InCred Money, one of India’s most dynamic wealth-tech players, is reshaping investing for the everyday user by opening access to alternative assets like venture debt, high-yield debt and unlisted equities. Built on technology and trust, the platform aims to help a new generation diversify smarter and grow faster.
CEO Vijay Kuppa said the mission is to make investing “empowering, not overwhelming.” “We’re building a holistic platform offering everything from unlisted shares and digital gold to equity broking and soon, mutual funds and US stocks. With WPP Media, we’ll make emerging investments simpler, transparent and more accessible to everyone,” he added.
WPP Media South Asia client solutions president Priti Murthy said the mandate goes far beyond clicks.
“Performance marketing today is about engineering sustainable growth. Fintech players like InCred Money are rewriting the rules, where intelligence, creativity and agility must work in sync,” she noted.
For WPP Media, the partnership signals its commitment to shaping a future where data, technology and creativity fuse to create insight-driven, experience-led financial brands.
As India’s fintech landscape rapidly evolves, the collaboration sets the stage for smarter, more meaningful and measurable digital growth, with WPP Media steering the performance engine and InCred Money aiming to make investing truly In-Cred-ible.
MAM
Sukhpal Singh Ahluwalia deepens philanthropic push in India ahead of retirement
Entrepreneur backs gurdwara project and education for slum children as he expands charitable footprint in the country
LONDON: Sukhpal Singh Ahluwalia is ramping up his philanthropic footprint in India. On a recent visit to the country, the UK-based entrepreneur stepped up support for religious and educational causes, signalling a deeper long-term commitment as he prepares to spend more time in India ahead of retirement.
Ahluwalia reaffirmed support for key social initiatives, including a donation to Sri Guru Singh Sabha Gurdwara Kalgidhar Sahib in Gurugram and continued backing for a school in Faridabad for which he had earlier purchased the land.
The donation will fund the construction of the gurdwara, expected to be completed by mid-2028. Run largely by volunteers, the site will serve as a community hub and continue the Sikh tradition of langar — a community kitchen that provides free meals to all, regardless of faith.
Parallelly, the Faridabad school continues to deliver free, multi-year education to children living in extreme poverty in surrounding slums. The institution is part of the 12 educational facilities run by the Jagriti Sewa Trust, where Ahluwalia serves as chairman. The trust provides underprivileged students with free education as well as skill-development opportunities.
The latest support adds to Ahluwalia’s long record of charitable giving in India. In recent years, it included a £100,000 donation to the Kailash Satyarthi Children’s Foundation’s Justice for Every Child campaign, which provides legal and psychological support to vulnerable children and their families.
Through the Ahluwalia Foundation, the businessman regularly backs charities and non-profits in both India and the United Kingdom. The foundation focuses on projects linked to education, migration and the rights of children and women.
Ahluwalia’s philanthropic drive is rooted in personal history. Having fled to the UK as a refugee at the age of 13, he has long supported migrant-focused organisations, including the London-based Migration Museum, while also funding educational initiatives in India such as free schooling programmes in Hyderabad.
Now, as he gradually shifts more of his time to India, Ahluwalia’s charitable ambitions are expanding. Future plans include launching a classic car rally across the country to raise funds for causes he supports.
“Education and faith are very close to my heart,” Ahluwalia said. “For so many Indians, whether they live in India or abroad, a gurdwara or any place of worship is more than somewhere to practise faith. They are places of community and identity.”
Reflecting on the Faridabad visit, Ahluwalia added: “It was very special seeing the work of the Jagriti Sewa Trust firsthand. Knowing that disadvantaged children are receiving a free education — and that I had a small part to play in that — is deeply meaningful. Social status and economic background should not determine a person’s chances of success.”
