MAM
IMRS Advisory finds partner to expand footprint in SE Asia
MUMBAI: Market research firm IMRS Advisory has joined hands with BMI Research of Southeast Asia to simultaneously launch AZ Research Partners across India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hong Kong.
AZ Research aims to go beyond traditional research and provide complete solutions to marketing information needs of companies. For this, apart from market research, it will offer a wider range of services like marketing consultancy, business category analysis, workshops on new research techniques and their applications for brand managers and other company executives.
Additionally, AZ Research will also organise brand workshops with stakeholders to analyse the current brand identity and strategise creation of the desired identity which stretch limits for brands.
As a completely new activity, AZ Research will now also conceptualise and design brand identity elements for clients.
AZ Research Partners MD Sujay Misra, “With Indian companies growing beyond the Indian border, there is a need for Indian agencies providing market research consultancy across markets. BMI have traditionally had a strong presence across SE Asia while IMRS has been the fastest growing market research agency in India over the last 10 years. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
AZ Research Partners now has 35 offices in the region. Apart from catering to all forms of qualitative and quantitative research, it particularly specialises in social/ psychological and communication research.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
