MAM
Impresario Handmade Restaurants appoints Alexander Valladares as CMO
Mumbai: Impresario Handmade Restaurants has announced the appointment of Alexander Valladares as chief marketing officer.
In his new role, Alexander will oversee marketing activations including PR and communications, content marketing, on-ground activations, consumer marketing, and engagement for all brands under Impresario’s umbrella, the company said in a statement.
Alexander brings with him a rich experience of over 14 years across brand building, marketing, content, intellectual property creation, and monetisation. Prior to joining Impresario, Alexander led a team of dynamic marketers as national marketing lead for Times of India’s metro supplements and Times life. He has also been associated with MTV India and FCB Ulka in past stints.
Impresario Handmade Restaurants’ CEO & MD Riyaaz Amlani said, “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties and driving consumer-focused innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”
Alexander said, “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry, and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences – all of the things that light me up personally and professionally – and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
