MAM
IMCL’s HITS platform gets 16 new PayServices
MUMBAI: One Take Media Co (OTMC) has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India.
Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies, Kids , Cooking, K –World, K –Pop and Many more.
The consumer truly is the king today with multiple avenues of content consumption giving him more choices. Value added services (VAS) act as growth drivers in this respect.Globally, niche content acts as the core differentiator but in India, content differentiation is ruled out, so VAS has become the differentiator. VAS offerings are just add-ons to engage the customer and can help players increase their ARPUs (average revenue per user) moderately to significantly.
OTMC is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries .
OTMC founder Anil Khera said, “We are happy that IMCL has chosen to partner with One Take Media Co for their VAS. We are very delighted to offer diverse content in different genres which audience can watch and enjoy from the comfort of their homes.”
IMCL COONK Rouse added, “IMCL believes in providing the customer value for the money. We are happy to announce the launch of 16 Pay Platform Services on our HITS platform with continued partnership with One Take Media Co . We will continue to provide non-stop entertainment with varied genres to our consumers”
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
