MAM
IMCL’s HITS platform gets 16 new PayServices
MUMBAI: One Take Media Co (OTMC) has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India.
Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies, Kids , Cooking, K –World, K –Pop and Many more.
The consumer truly is the king today with multiple avenues of content consumption giving him more choices. Value added services (VAS) act as growth drivers in this respect.Globally, niche content acts as the core differentiator but in India, content differentiation is ruled out, so VAS has become the differentiator. VAS offerings are just add-ons to engage the customer and can help players increase their ARPUs (average revenue per user) moderately to significantly.
OTMC is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries .
OTMC founder Anil Khera said, “We are happy that IMCL has chosen to partner with One Take Media Co for their VAS. We are very delighted to offer diverse content in different genres which audience can watch and enjoy from the comfort of their homes.”
IMCL COONK Rouse added, “IMCL believes in providing the customer value for the money. We are happy to announce the launch of 16 Pay Platform Services on our HITS platform with continued partnership with One Take Media Co . We will continue to provide non-stop entertainment with varied genres to our consumers”
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
