MAM
ImbX trade shows Singapore receive overwhelming response; facilitate product launches, partnerships and deals
MUMBAI: CommunicAsia and EnterpriseIT, Asia’s largest ICT and enterprise technology shows closed on 18 June at the Singapore Expo. According to organisers, the events attended by 33,341 visitors registered 6.4 per cent increase in overseas visitors from 79 countries.
The exhibitors received positive feedbacks from participants who thought the show was very well organised and it attracted a high proportion of quality international trade visitors with genuine interest in purchasing and sourcing new technologies.
Many exhibitors found the show equally productive and some also noticed the sharp increase in mainland Chinese exhibitors and overseas visitors, says an official release.
“”We’ve had 80 new leads in the last two days of the show. There’s been an enormous amount of visitors. I’ve noticed that there are more mainland Chinese exhibitors this year than in previous years, which is positive. There’s also an increase in overseas visitors. The shows are good and seem to be very well-organised and structured,” Asia Pacific, Polycom marketing director said Sue Day.
For some, the idea of holding all three events simultaneously was an effective way of creating greater synergy and broadening the scope of customers.
Motorola Canopy international technical manager Mike Diliberto is quoted in the release saying, “It has been a very profitable show for us. We’ve had a tremendous amount of leads. Our sales reps will be very busy.”
BroadcastAsia exhibitors were equally satisfied with the show turnout, adds the release quoting Miller Fluid Heads international marketing manager Brett Smith.
“Once again, BroadcastAsia has managed to capture the current trends in the changing broadcast market by attracting all the key players both manufacturers and our customers.”
Some New Product Launches, Partnerships Formed, and Deals Sealed at the shows:
Gemplus, a leading provider of smart card solutions announced its new SMS organizer, which is now being included in a few of China Mobile’s brand services. Gemplus also tied up with South Korea Telecom to deliver USIM card technology SKT’s commercial launch of its 3G W-CDMA network.
Swedish giant, Ericsson unveiled a US$109 million deal to expand China’s Guangxi Mobile Communications’ GSM network in southwestern China. It also revealed a deal with Thailand’s Advanced Info Service to work on the second phase of its EDGE (Enhanced Data rates for Global Evolution) expansion in the Bangkok metropolitan area and to supply the company with a multimedia messaging service solution.
Lucent Technologies announced four new contracts worth over US$120 million. The company will supply China Telecom, India’s Tata Teleservices, Korea’s KT and Vietnam Power Telecoms (VP Telecom) with network solutions based on Bell Labs technology, the research arm of Lucent.
PanAmSat announced the signing of a fiber interconnectivity agreement with ST Teleport, a satellite communications solution provider based in Singapore. The agreement extends the reach of the PanAmSat global network from Singapore to California increasing the company’s ability to deliver its customers programming via satellite and fiber to and from the Asia Pacific and North American regions.
CommunicAsia2004, EnterpriseIT2004 and BroadcastAsia are key components of the five-day Infocomm Media Business Exchange (imbX), which is held annually in Singapore in the month of June.
The Infocomm Media Business Exchange (imbX) is Asia’s largest infocomm and media business platform that brings together business leaders, companies and industry professionals to showcase their latest innovations, network, exchange ideas and tap new markets. imbX is jointly organised by Singapore Exhibition Services (SES) and the Singapore infocomm Technology Federation (SiTF), and hosted by the Infocomm Development Authority of Singapore (IDA) and Media Development Authority of Singapore (MDA).
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
