MAM
Imax continues strong growth in india by expanding partnership with Inox leisure ltd
MUMBAI: IMAX Corporation (NYSE: IMAX) and INOX Leisure Limited (INOX) today announced an agreement to open two new IMAX® theatres to India, expanding their partnership to twelve open or planned theatres nationwide. IMAX and INOX first entered their fast-growing partnership in 2016. One of the new theatres will open as the first IMAX location in Lucknow and the other city is yet to be announced. Additional terms of the deal were not disclosed.
The new agreement highlights the rapid growth of IMAX in India, one of the company’s fastest growing major markets. IMAX has nearly tripled its theatre network in India over the last three years, from 15 open or contracted theatres in 2016 to 42 today. Through the first half of 2019, IMAX theatres have generated more than $7.76 million at the box office in India, up 18% over the first half of 2018. Earlier this month IMAX announced that it would debut Saaho, T-Series and UV-Creations’ highly anticipated action film, in IMAX theatres in India and select international markets beginning August 30, 2019.
“An IMAX theatre, with its advanced screen, sound and projection technology, offers a fantastic experience making the audience feel as if they are a part of the movie,” said Alok Tandon, Chief Executive Officer of INOX Leisure Ltd. “It’s stunning architecture adds to the joy of watching a movie inside an IMAX theatre. We are excited to take The IMAX Experience® to more and more customers in newer markets with the signing of this deal. We are committed to make the right moves in the technology space to offer the best to our patrons and this deal strengthens our commitment.”
“India has one of the most longstanding and vibrant cinema cultures in the world, and we will continue to bring the biggest blockbusters and events to its passionate audiences,” said Giovanni Dolci, IMAX’s Interim Head of Global Sales. “We are grateful to INOX for our growing partnership and the opportunity to make The IMAX Experience available across key markets throughout the country.”
With the country’s slate of local language and Hollywood blockbusters, the India market continues to demonstrate strong demand for The IMAX Experience®. IMAX theatres are now currently in operation in multiple cities across the country including Delhi, Mumbai, Bangalore, Chennai, Gurugram and Noida, with more markets still to come. This year’s Avengers: Endgame smashed opening weekend box office for IMAX and stands as the company’s top grossing release of all time in India.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.







