Ad Campaigns
Ikea India’s new OOH campaign mixes up silver screen and the home scene
Mumbai: Ikea India rolled out a fresh OOH campaign across Mumbai, Bangalore and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay, pairing distinctive product Ikea names with classic dialogues to highlight its range of home furnishing products.
The campaign connects with audiences across cities by drawing on movie moments. In Mumbai, “BILLY, BILLY, BILLY; Aaja, Aaja, Aaja” references popular Billy bookshelf from Ikea. In Hyderabad, “TAGGADeley” refers to the clock, and in Bangalore, “Mungaru Malm e” showcases the MALM dresser. By pairing iconic product names from IKEA with cinematic lines, the campaign resonates with local pop culture in a fun, memorable way.
Country integrated media manager Jayendra Gupta said, “These iconic dialogues hold a special place in people’s hearts—just as our product names have become memorable worldwide. We are globally known for creating strong pop culture moments in advertising, but in India, we want to bring more nuance to every market we communicate with. By pairing our products with these classic lines and songs, we’re bringing IKEA closer to home and adding a touch of humour that everyone can enjoy.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
